nD
 

smile,
it’s a
new/day  

Change isn’t change
… if it isn’t change. 

Down to turn the status quo upside down? |

be human:

 

⬤ ⬤
⬤ ⬤
⬤ ⬤
⬤

renforshort

Selena Gomez

Raye Zaragoza

SACHA

Cannons

Joy Oladokun

YDE

Mabel

Niko Rubio

Jeon Somi

RAYE

Amythyst Kiah

Olivia Holt

Bad Milk

Arlissa

Hayley Kiyoko

Nina Nesbitt

BARKAA

Sarah Kinsley

Moon Kissed

Brooke Combe

Samantha Crain

Suki Waterhouse

GIULIA BE

AleXa

Ayra Starr

Wallice

Aiyana-Lee

Celina Sharma

Zoe Wees

Mia Baron

Ama Lou

Emilia

Aziya

Dylan Conrique

Isabele Merced

Sasha Alex Sloan

Solar

Paula Cendejas

Koffee

Betzabeth

Sophie Cates

Rachel Chinouriri

Caludia Valentina

Rina Sawayama

OSTON

Meet Me @ The Altar

FLAVIA

THE BLSSM

Emma Steinbakken

Cat Burns

Valencia Grace

Cat & Calmell

LOVE SICK

Mint Green

Sofía Valdés

ABIR

Blu DeTiger

She Diamond

The Warning

Chloe Adams

Nija

Amber Van Day

The New Respects

Beach Bunny

Tove Styrke

Olivia Dean

Sara Kays

RoseeLu

Rêve

Blessing

Ally Salort

TINI

<

Ai Bendr

Ericka Jane

Nicki Nicole

UMI

Bahari

Muni Long

Maria Becerra

IVE

EVER

Julia Nar

YANA

Nia Sultana

Delanie Leclerc

Cinta Laura Kiehl

DOLLA

Ashe

Lennon Stella

Sky Ferreira

AVIV

Mitski

ELIO

salem ilese

Nemahsis

Amy Shark

Paris Jackson

Au/Ra

Kaya Stewart

Cheska Zaide

Caroline Jones

LOVA

Yuna

FLETCHER

ZOLITA

Sinead Harnett

Goldilox

Jenevieve

Destiny Rogers

Denise Julia

Hailee Steinfeld

Wolftyla

Aitana

NewJeans

daine

Joyce Wrice

Alina Baraz

aespa

Mallory Merk

anaya diosa

Chiara To You

Rina Nahri

DYLAN

FLO

mia rodriguez

KARD

Avery Anna

Mahalia

Soultree

Mariya Takeuchi

Reneé Rapp

Raiche

Billlie

Jamie Fine

Shashl

Hope Tala

Taylor Acorn

Elaine

Girls' Generation

Bina Butta

Brooke Eden

fromis_9

Now United

070 Shake

Mina Okabe

OH MY GIRL

woo!ah!

Meba Ofilia

SOPHIETHEHOMIE

Paige P

FIFTY FIFTY

CSR

Lexi Jayde

beabadoobee

SUMMY

ALICE

IRRIS

Love It, Hate It, Requests:
hi@

 
 
 

 Who 
 I Am 

I’m human, not machine.
And I love KISS. Not just the No. 1 Prince hit, but also the Keep It Super Simple KISS.

You know your brand best. I’ll help tell your best story.

I lead omnichannel digital marketing strategy, execution, and performance for multimillion-dollar programs: over 15 years managing the intersection of advertising, creative, messaging, technology, and analytics in agency, e-commerce, live events, and subscription spaces.

As a play caller for all things digital, I draw up X’s & O’s for branding, growth, and retention to help brands play ball, find more fans, and keep winning.

 Who I Am 

15+ years as a play caller for multimillion-dollar digital marketing campaigns: draw up X’s & O’s for omnichannel branding, growth, and retention to help some d-mn good agency, e-commerce, live events, and subscription brands play ball, find more fans, and keep winning.

Being a PTPer isn’t just stats. It’s what you’re learning/teaching, how you’re growing, etc.

In my experience:

be human: be kind, love, show emotion, give respect, have empathy, etc.

change isn’t change … if it isn’t change.

love brands you work with and every brand’s story you tell.

turn the status quo upside down.

womxn are now & our future.

marketer’s no. 1 job: be the customers’ voice.

diversity isn’t just being diverse.

best practice: f–k best practices. do better.

equality starts with being equal. easy math no matter how you +-x÷.

try new s–t: it’s the only way you won’t fail.

test. test. test more. no one knows anything.

question numbers.

be 100% transparent to be 100% accountable.

talk business like you’re talking with friends. keep it simple, dude.

loud isn’t a view.

there aren’t answers without questions.

everything isn’t always black & white.

it’s the players who have to make game-winning plays.

when you don’t repeat mistakes there’s no need to “re”-this and “re”-that.

s–t is s–t: don’t step in it.

logos and name-drops aren’t results.

too many brands want to invest in just “marketing” (aka what they pay for an ad to show up) but not the badass marketer who does EVERYTHING to make it happen.

every team needs good rebounders to grab missed shots.

AI: breaks ankles with crossovers. not the LLM that does your work.


Ready to shine?

 Feel Me? 

If there’s a good fit, let’s work together. If not, no hard feelings. To be honest, I’m not interested in a roster of dozens of brands — just a few amazing and diverse ones making moves and who also move communities.

No one has all the answers ... we find them together.

For brands to move beyond day-to-day status quo, they must work with diverse creators and innovators who add new perspectives and unique skillsets.

You want results. We’ll get them. Period.

More walk, less talk.

Sometimes it’s as simple as trying something new. |

 Work 

The proof is in my work and your numbers.

Results don’t need to be defined by logos and name-drops.

I’m only as good as what I do for you: you’re happy, I’m happy. If you’re not, don’t worry, we can break up with no strings attached.

That said, here’s a peak at a few projects … |

 Work 

Logos and name-drops aren’t results.

We can talk real results, experience, whatever any time. Hit me in my inbox. It’s always open.

Here’s a peak at a few projects … |

Agency

Consultant, Product & Lifecycle Marketing and Business Intelligence (BI) for award-winning Inc. 5000 with $150M valuation and diverse client base: apparel & fashion, cannabis, consumer goods, cosmetics, electronics, fitness, food & beverage, health & beauty, e-learning, entertainment, luxury goods & jewelry, non-profit, venture capital, and more.

 

Live events

Director, e-commerce & Digital Marketing for one of the largest ticket marketplaces for sports, concert & theater events and a leading SaaS platform powering live entertainment ticket management for $80B Fortune 500 #1 Food & Beverage, $98B Fortune 500 #2 Commercial Banks, and $45B Fortune 500 #5 Commercial Banks.

e-commerce

Consultant, Lifecycle Marketing for women-led women’s wellness co by former team from $109B Fortune 500 #3 Retail “General Merchandisers”, who champions affordable well-being for all and supports nexgen girls by sharing revenue with non-profit and advocacy services.

 

Subscription

Analyst, Lifecycle Marketing for global freemium and premium dating apps helping over 100M singles and 1 M monthly paying subscribers to find love.

 What 
 I Do 

I don’t do “one-size” digital marketing programs from a drive-thru menu.

Successful marketing can’t be one dimensional — especially omnichannel digital marketing programs. Brands need to be “outside-the-box” and NOT “out-of-the-box.”

Don’t be afraid to try new $#*%. |

 What I Do 

I do a lot … from advertising, e-commerce, lifecycle, creative, and content to analytics, technology, budgeting & forecasting, board presentations, and strategic partnerships. In other words, I don’t just call plays. I run, pass, catch, kick, blitz, and sack all in the same game.

At the end of the day, I appreciate meaningful collaboration and building community more than labels like “biggest” or “fastest-growing.” But hey, if you prefer to go drop $300+/hr at an agency to have an “expert” with just 1 year experience run the show, good luck :)

 Services 

I don’t do “one-size” digital marketing programs from a drive-thru menu. |

1. Audit  2. Strategy  3. Execution  4. Performance  5. Growth  6. Retention

 

Audit

Review your lineup top to bottom.

 
 

Performance

Know your stats and what they mean.

 

Strategy

Draw up X’s & O’s in your playbook.

 
 

Growth

Find more fans.

 

Execution

Play ball.

 
 

Retention

Keep winning.

 

 Channels 

Try new s–t: it’s the only way you won’t fail. |

1. Advertising  2. Analytics  3. Content  4. E-commerce  5. Lifecycle  6. Strategy

 

Advertising

Affiliate Marketing, Content Discovery, Display Ads, Search Ads, Social Ads

 
 

Content

Content Creation & Curation, Creative & Design, Influencers, SEO, Social Media

 

Analytics

A/B Testing, Ad hoc Reports, Customer Journeys, Dashboards, Data Analysis & Insights, Funnels, Headwinds & Tailwinds, Session Behavior

 
 

e-commerce

Conversion Optimization, CX (Customer Experience), Inventory, Personalization & Recommendations, Ratings & Reviews, Referrals, Search & Product Discovery, UI & UX (User Interface & Experience)

 

Lifecycle

Email Marketing, App Push Notifications, In-App Messaging, Browser & Web Push Notifications, SMS (Text Messaging), Loyalty & Rewards

 
 

Strategy

Budgeting & Forecasting, Digital Marketing Automation, Growth Hacking, Product Strategy & Management, Strategic Partnerships, User Acquisition, Vendor Selection & Management

Help?

 Help? 

I’ll help your digital team engage audiences discovering and consuming your brand. I know what works and how to get results. Period.

If we can’t do it, we’ll find you the best team who can.

 Indu­stries 

No matter the industry, the sky’s the limit.

Although my focus has been with e-commerce, live events, and subscription brands, how I approach successful digital marketing is industry independent.

I’m agile. I learn. I adapt. |

 Indu­stries 

No matter the industry, the sky’s the limit.

Although my focus has been with e-commerce, live events, and subscription brands, how I approach successful digital marketing is industry independent.

I’m agile. I learn. I adapt. |

 

Apparel & Fashion

Beauty & Cosmetics

Consumer Goods

Entertainment

 
 

Food & Beverage

Health & Wellness

Influencers

Live Events

Music

Online Media

Publishing

Restaurants

 

Sports

Streaming

Subscription

Tickets

 Stacks 

People create digital marketing success.

People create digital marketing success. Technology, including AI, helps scale when you already have smart people and great strategy.

From startups to Fortune 500, my finger is on the pulse of emerging digital marketing technologies and who’s stacking what for advertising, marketing, analytics, and e-commerce.

Of course, it’s never what you use, but how well you use it. That’s when I’m clutch.

* I don’t push specific platforms before discussing and reviewing a brand’s current technologies, budget, priorities, and resource availability — most brands can get more from existing platforms, and what works for Brand A may not for Brand B. With this in mind, here’s a list of popular platforms used by digital teams today … |

 Stacks 

People create digital marketing success. Technology (yes, even AI) helps scale when you already have smart people and great strategy.

From startups to Fortune 500, my finger is on the pulse of emerging digital marketing technologies and who’s stacking what for advertising, marketing, analytics, and e-commerce.

Of course, it’s never what you use, but how well you use it. That’s when I’m clutch.

* I don’t push specific platforms before discussing and reviewing a brand’s current technologies, budget, priorities, and resource availability — most brands can get more from existing platforms, and what works for Brand A may not for Brand B. With this in mind, here’s a list of popular platforms used by digital teams today … |

 

Advertising

Content: AdYouLike (OpenWeb), MGID, Outbrain, Taboola, Sharethrough …

Display / Retargeting: AdRoll, Criteo, Facebook Custom Audiences, Google Marketing Platform, MediaMath, MNTN, RTB House …

Influencer: #paid, creator.co, CreatorIQ / Tribe Dynamics, Grin, Heepsy, Influencity, Izea, klear, Linqia, Mavrck, Smartfluence, Tagger, upfluence …

Search / Social Ads: Facebook (Meta) / Instagram Ads, Flashtalking (Mediaocean), Google / YouTube Ads, LinkedIn Advertising, Microsoft Advertising, Pinterest Ads, TikTok For Business, Twitter Ads …

Video / CTV Ads: AnyClip, Connatix, FreeWheel (Comcast), Innovid, Primis, SpotX (Magnite) …

 
 

Marketing

Content Curation: Curalate, Curated, Foursixty, Olapic, Pixlee, Stackla (Nosto), Tagboard …

Content Marketing: Anyword, Ceros, Contently, creator (Zmags), Welcome (Optimizely) …

Marketing Automation: Amperity, Attentive, customer.io, Drip, Epsilon, HubSpot, Iterable, Klaviyo, LiveRamp, Marketo (Adobe), Movable Ink, OneSignal, Pardot (Salesforce), Retention Science (ReSci), SaleCycle, Segment (Twilio), Wunderkind, Zaius (Optimizely) …

Referral Marketing: Extole, FriendBuy, ReferralCandy, Talkable …

Social: Kontentino, Later, Loomly, Sprout, Statusbrew …

 

Analytics

A/B Testing: Adobe Target, Convert, Google Optimize, Optimizely, Oracle Maxymiser, Piano, VWO …

Conversion Optimization: 6sense, Content Square, Digioh, Justuno, Lucky Orange, Optimove, Pendo, Proof, Quantum Metric …

Data Management: Adobe Audience Manager, Amplitude, CoolaData (Medallia), Mode …

Heatmaps / Sessions: Crazy Egg, FullStory, Glassbox, Hotjar, LogRocket, Mouseflow, Smartlook …

 
 

e-commerce

Analytics: Adverity, AddShoppers, Bloomreach, Blueshift, ForeSee, Funnel.io, mParticle, TapClicks, Verint ForeSee …

Personalization / Recommendations: Barilliance, Bazaarvoice, Dynamic Yield, Findify (Maropost), Fresh Relevance, Kibo, LiftIgniter, mParticle, Narrativ, Nosto, RichRelevance, Qubit (Coveo) …

Ratings / Reviews: Loox, Okendo, Reviews.io, Stamped, Trustpilot, Yelp, Yotpo …

Search: Coveo, Doofinder, Klevu, Searchspring, Syte, Unbxd (Netcore) …

 Be 
 Happy 



I want you to love my work. Really, really love it.

So, there are never any strings attached. We win together. |

 Be Happy 

I want you to love my work … really, really love it.

I’m only as good as what I do for you: you’re happy, I’m happy. If you’re not, don’t worry, we can break up with no strings attached. |

 

Free From
Long-Term
Commitment

Stay as long as you want.

Leave when you want.

My door is open …

 
 

Free From
“One-size”
Strategy

It’s about you.

Your version …

 

Free From
Smoke &
Mirrors

Sorry, no magic shows here.

I deliver results that

aren’t illusions …

 
 

Free From
Meaningless
Buzzwords

  Brand Heat  
  Productivity paranoia  
  Snackable  
  Thought Leader  
  Unpack  
  TOFU  

D

 Good 

We live in diverse and exciting communities where everyone deserves equal opportunity.

Let’s turn status quo upside down and be a change that levels the playing field for everyone while being transparent and accountable. Change isn’t change ... if it isn’t change. |

 Do Good 

We live in diverse communities where everyone deserves equal opportunity.

Let’s turn status quo upside down and be a change that levels the playing field for everyone while being transparent and accountable. Change isn’t change … if it isn’t change. |

Who moves you?

 Who Moves You? 

Want to shoutout a local cause or grassroots organization moving mountains? Drop me a note. There are still many more stories to tell.